Datuk Vinod Sekhar – Chairman of Petra Group Joined Indian-Themed Club

Chairman of The PETRA Group, Datuk Vinod Sekhar was out and about in Kuala Lumpur last weekend. He was spotted socializing with a group of people at a sneak preview for an Indian-Themed club in Wisma Goldhill.

The chief for the technology conglomerate responsible for several global technology developments related to elastomer recycling (Green Rubber) is understood to be preparing for his Green Rubber factory launch which was reported to take place later this year. There have also been separate reports suggested that Sekhar and his PETRA Group, plan to venture into the food and beverage business.

Green Rubber Global is a subsidiary under The PETRA Group that is well known for its patented DeLink process that can recover and reprocess waste rubber into Green Rubber. It is a commercially- viable solution to counter the environmental issues created by end-of-life (ELT) tyres.

According to a report published by the World Business Council for Sustainable Development, approximately one billion ELTs are disposed into the environment globally each year. A further four billion are estimated to be held in stockpiles and landfills.

This alarming number has continued to grow since the report’s 2008 publication and locally, the number of ELTs entering the environment in Malaysia is estimated to be 8.2 million annually. This causes pollution and creates breeding grounds for disease-carrying insects.

In a media briefing in April 2015, Vinod Sekhar said that the Green Rubber technology allows these ELTs to be recycled in a cost effective and non-toxic manner and provides customers with high quality customised compounds, more importantly, it is not more expensive than virgin rubber.

“Green Rubber has similar performance characteristics of virgin rubber as in can be used in almost any application in which natural rubber is used,” Vinod explained.

Some notable users of Green Rubber include premium outdoor outfitter brand, Timberland who went into a partnership with Green Rubber, to manufacture shoes containing 50% Green Rubber soles.

Green Rubber Global has recently announced the purchase of a new 25,000 square feet plant which is located at Putra Industrial Park.

The annual output of the new plant is said to be around 20,000 to 25,000 tonnes, a strategic step the Group take to achieve its aim to produce 105,000 tonnes in three years, with plans to set up another plant by year-end.

A spokesperson from the PETRA Group confirmed that the new manufacturing plant for Green Rubber is on schedule and the official launch would be announce to public in the next few weeks.